For OEMs and importers
Convert employer-channel consideration into activated accounts and vehicle orders
We help OEM, importer, captive and fleet sales teams shape the proposition, terms and account activity required to turn interest into measurable demand.
The commercial gap is often after awareness
Employers and providers may know the brand and consider the vehicles, but activation still depends on competitive supply terms, the right derivatives, credible lead times, employer-specific support and disciplined follow-through.
We work at that junction between OEM fleet strategy, established leasing companies, reputable salary sacrifice providers and the enterprise employer.
Purchasable OEM workstreams
Defined around a commercial output rather than a broad strategy brief.
Employer-channel opportunity diagnostic
Assess the addressable market, proposition gaps, priority employers and delivery dependencies. Output: opportunity thesis and ranked action plan.
Proposition and supply-terms design
Align models, derivatives, discounts, lead times, campaign support, service expectations and exceptions. Output: commercial proposition and terms schedule.
Target-account activation sprint
Build the stakeholder map, employer story, launch plan, campaign rhythm and pipeline cadence. Output: account plan with owners, measures and next actions.
Fractional employer-channel lead
Senior support across an agreed portfolio or period to coordinate partners, unblock accounts and maintain commercial momentum.
What activation covers
Vehicle offer
Relevant derivatives, availability, whole-life cost, discounts and tactical support.
Provider alignment
A workable route through established leasing and salary sacrifice partners.
Employer case
A concise reason for HR, reward, finance, fleet and sustainability stakeholders to act.
Launch readiness
Content, ordering route, service ownership, escalation and employee communications.
Pipeline discipline
Named opportunities, stages, blockers, owners, activity and conversion measures.
Learning loop
Structured feedback from employers and providers into product and commercial decisions.
Bring one employer-channel opportunity
We can start with a specific account, proposition or portfolio and define the actions required to move it towards revenue.