Salary sacrifice communications that employees read
Clear communication increases adoption and reduces drop-outs. Here is a simple communications model.
• 1 min read•
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On this page
Why communications drive adoption
Employees adopt when the offer is simple, predictable and trusted.
Three-step message plan
- Explain savings in real terms
- Set expectations about charging and insurance
- Provide simple signposting and support
Results
Clear messaging increases conversion and reduces employee questions.
About the author
Written by Paul Fagan, Founder of Fagan & Company. Paul advises UK employers on EV salary sacrifice, fleet electrification, and insurance strategy.
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