OEM launches EV fleet and subscription programme
A global OEM created a new EV-focused fleet and subscription model supported by integrated insurance.
• oem
Background
The OEM wanted to build a flexible EV-first mobility product.
What we delivered
- RV and pricing modelling
- Battery and warranty strategy
- Insurance and early-termination cover
- Pilot programme design
Results
A scalable subscription model and more predictable EV costs.